Confidence begins with comfort.

Simply Clad is a performance underwear brand born in Austin, Texas, on a mission to fix the little things that make a big difference, like camel toe. Designed for all-day ease and an effortless fit, our pieces let you move freely and feel good in whatever you wear.

Why I Started

This journey began with my passion for fitness and women’s health and a growing frustration with the undergarments I relied on every day.

Over the years, I tried every pair of underwear that claimed to fix camel toe. None truly worked. Some were stiff, overpriced, and impossible to ignore once they were on. Others felt like rushed fixes, bulky and cheaply made, only drawing more attention to the problem.

It was a problem that deserved a better solution.

That’s what makes Simply Clad different.

It’s not just thoughtfully made; it’s lived in, tested, and designed to disappear under your clothes, so you can be clad—simply and confidently—in exactly what you need, with nothing extra and nothing missing.

  • Simplicity over noise.

    Every design choice is intentional, nothing extra, nothing careless.

  • Real comfort, always.

    If it doesn’t feel good, it doesn’t belong here.

  • Fit that works.

    We obsess over the details, so you don’t have to.

  • Progress over perfection.

    We’re here to solve real problems, not chase trends.